Four projects, chosen for the decisions rather than the screens.
Each one includes the reasoning, the tradeoffs I accepted, and what it changed for the business.
I am most useful before the interface is obvious: when the model is unfinished, ownership is split, and the team needs a decision it can build around.
My work moves between product framing, system design, and the operational detail required to ship. I stay close to engineering constraints, make tradeoffs explicit, and return after release to find out which assumptions survived contact with real use.
The path
- 2024 to nowadjoeRewarded ads platform, two dashboards and the design system
- 2022 to 2024InsiderMartech, led the Mobile Suite team
- 2021 to 2022GetirConsumer super app, launched car rental
- 2018 to 2021Koç UniversityBranding and interface work for startups and NGOs
Consumer speed first, then marketing tooling, then platform infrastructure. Each move took me closer to where a wrong decision has a measurable cost.
What the people I worked with say.
Before Erdem joined my team, I had issues working with designers: messy Figma files, missed states, and a communication gap between teams. Erdem was a brilliant designer, and a friend, who did not just push designs to development but gathered everyone's input to mature the solution together. During handoff, every question we had was either resolved or got real attention from him. He turned our design to release cycle from a challenge into something to enjoy.
MEMansur Muaz EkiciSenior Frontend Engineer, InsiderErdem is that magnetic force that keeps cross functional teams with very different backgrounds engaged and together. He creates a space where laughter meets rigour. He has a unique approach: he executes meticulous design work and then delivers it with a good portion of dad jokes. As we worked together, he inspired me in my own leadership journey. It was a blast to work with him.
DÖDuygu ÖzgülDesign Lead, InsiderIn a fast paced company with a lot of tech debt, Erdem always found a workaround. Sometimes an alternative design, sometimes more detail on how our product is structured. What he does best is provide solutions rather than become a bottleneck when times are hard. I really enjoy his approach as a proactive problem solver.
PPuruSenior Frontend Engineer, adjoeGetir has a speed culture, and design has to respond to every requirement at once: C-level requests, legal pushes, fast growing market demands. Under all that pressure, Erdem was one of the solution makers in my team. I relied on him for multiple projects and crises, trusting him to take a brief from me and finalise it end to end.
UYUmut Can YurtalanHead of Design, GetirIf the problem is genuinely complicated, I am interested.
Open to senior and lead roles in B2B and platform teams. Happy to talk through any of the work above in detail.