GetirDrive
Short time car rental service
Getir is a huge company with over 10 billion valuation in q-commerce market. Aiming to become a super app for its users, Getir acquired MOOV, a short time car rental service. With this acquisition, we needed to implement this service into a huge app offering solutions in various areas.
The main promise of the Getir is speed. Get what you want in minutes. This promise applies also to our new product, GetirDrive.
Case Summary
GetirDrive is a short-term car rental service that operates in nine countries. The app allows users to rent cars for short periods of time, with a focus on convenience and efficiency.
The challenge was to improve the user flow of the GetirDrive app. The goal was to reduce the time it took to complete the registration and onboarding process, while also minimizing user interaction points.
The changes to the user flow led to a significant improvement in the user experience. The time required to complete the full user journey was reduced by 57%, and the conversion rate increased by 46%. The changes were also well-received by users, who appreciated the streamlined and efficient process.
The Team
I led a team of 2 designers, 2 researchers, and collaborated with 1 product manager. Also members from the data, business, and development teams contributed greatly and enhanced our output.
76%
journey start time
57%
journey completion time
46%
