Design Process

GetirDrive

Design Process

GetirDrive

Design Process

GetirDrive

SKETCHING

I've created a few sketches to illustrate potential concepts. Discussing and agreeing on visible ideas always proves effective. That's why sketching is so appealing to me. Regardless, we convened and deliberated on what may succeed, what won't, and possible challenges.

SKETCHING

I've created a few sketches to illustrate potential concepts. Discussing and agreeing on visible ideas always proves effective. That's why sketching is so appealing to me. Regardless, we convened and deliberated on what may succeed, what won't, and possible challenges.

SKETCHING

I've created a few sketches to illustrate potential concepts. Discussing and agreeing on visible ideas always proves effective. That's why sketching is so appealing to me. Regardless, we convened and deliberated on what may succeed, what won't, and possible challenges.

Solutions for login, registration and onboarding

3948

SMS

OTP login and sign up with phone number
Loyal user privileges to skip video recording and approval
Image and text recognition for driver license
Optional active onboarding to learn by doing

Most of our new users want to use car directly after registration. So, we made this process fast, reducing frictions. A huge time decrease between downloading app and getting approval resulted in a huge increase in conversion with 46%.

Solutions for login, registration and onboarding

3948

SMS

OTP login and sign up with phone number
Loyal user privileges to skip video recording and approval
Image and text recognition for driver license
Optional active onboarding to learn by doing

Most of our new users want to use car directly after registration. So, we made this process fast, reducing frictions. A huge time decrease between downloading app and getting approval resulted in a huge increase in conversion with 46%.

Solutions for login, registration and onboarding

3948

SMS

OTP login and sign up with phone number
Loyal user privileges to skip video recording and approval
Image and text recognition for driver license
Optional active onboarding to learn by doing

Most of our new users want to use car directly after registration. So, we made this process fast, reducing frictions. A huge time decrease between downloading app and getting approval resulted in a huge increase in conversion with 46%.

Solutions for off-boarding
One page agreement for car and parking check
Single page for car photos
Uninterrupted photo taking for damage control
Optional damage report, cleaning record and review

We refined the UIs and information hierarchy to clarify the main path for users. Anything should not be prominent if it is not the primary goal. That helped us reduce the number of screens and user inputs 56%.

Solutions for off-boarding
One page agreement for car and parking check
Single page for car photos
Uninterrupted photo taking for damage control
Optional damage report, cleaning record and review

We refined the UIs and information hierarchy to clarify the main path for users. Anything should not be prominent if it is not the primary goal. That helped us reduce the number of screens and user inputs 56%.

Solutions for off-boarding
One page agreement for car and parking check
Single page for car photos
Uninterrupted photo taking for damage control
Optional damage report, cleaning record and review

We refined the UIs and information hierarchy to clarify the main path for users. Anything should not be prominent if it is not the primary goal. That helped us reduce the number of screens and user inputs 56%.

PROTOTYPE AND TESTING

We developed aligned solutions and reached a consensus on them. One more step was required: testing our solutions. To accomplish this, we utilized rapid prototyping with our UI library. We created happy path prototypes and conducted guerrilla testing within the company. This testing method was suitable since the product was new – all participants were potential users not product experts. Through these quick sessions, we made refinements in areas such as:

  • Enhancing the visibility of the main action

  • Providing exit options on intermediary pages

  • and Simplifying a few interactions.

Ultimately, we were pleased with the final outcome.

PROTOTYPE AND TESTING

We developed aligned solutions and reached a consensus on them. One more step was required: testing our solutions. To accomplish this, we utilized rapid prototyping with our UI library. We created happy path prototypes and conducted guerrilla testing within the company. This testing method was suitable since the product was new – all participants were potential users not product experts. Through these quick sessions, we made refinements in areas such as:

  • Enhancing the visibility of the main action

  • Providing exit options on intermediary pages

  • and Simplifying a few interactions.

Ultimately, we were pleased with the final outcome.

PROTOTYPE AND TESTING

We developed aligned solutions and reached a consensus on them. One more step was required: testing our solutions. To accomplish this, we utilized rapid prototyping with our UI library. We created happy path prototypes and conducted guerrilla testing within the company. This testing method was suitable since the product was new – all participants were potential users not product experts. Through these quick sessions, we made refinements in areas such as:

  • Enhancing the visibility of the main action

  • Providing exit options on intermediary pages

  • and Simplifying a few interactions.

Ultimately, we were pleased with the final outcome.

FINAL DESIGNS

Registration

9:41

Take License Photo

Driver Information

Driver License

Driver Information

Name

Surname

Identity Number

Driver License Number

Issue Date

Terms & Conditions

I agree that all information I provide is correct and I take full responsibility othervise.

Your information will not be shared with anyone outside of Getir or officials. You can see legal documents here.

Submit

Photos and Inputs

User takes photo of her driver license.

We Fill All Areas

By scanning all the information on the license, we fill all areas.

This reduces manual input numbers a lot.

Required Input

If there is an reading error during scanning process, we take all we can and as for manual input on that specific field.

9:41

Take License Photo

Driver Information

Driver License

Driver Information

Name

Erdem

Surname

Ulker

Identity Number

12312312345

Driver License Number

Issue Date

28.01.2014

Terms & Conditions

I agree that all information I provide is correct and I take full responsibility othervise.

Your information will not be shared with anyone outside of Getir or officials. You can see legal documents here.

Submit

Agreement

Within the same, single page we get user approval.

After submission, a fast info check on the background to check authenticity.

User is In!

Within seconds, user can get approval if everything looks good!

Renting & Driving

9:41

9:41

Kia Picanto

₺23 (15dk)

/dk

₺926

/gün

10dk

Otomatik

34%

7.7km

Sigorta

Kia Stonic

₺2,45

/dk

₺926

/gün

5 dk

Otomatik

75%

500 m

Sigorta

Renault Clio

₺23 (15dk)

/dk

₺926

/gün

5 dk

Otomatik

75%

500 m

Sigorta

Renault Megane

₺2,45

/dk

₺926

/gün

5 dk

Otomatik

75%

500 m

Sigorta

Filters and Layers

On the map, users can track relevant items like

  • Cars

  • Gas stations

  • and Parking lots

Car Cards

Users can swipe between cards or use car pins to select a car.

Clicking on the card will provide more details about it.

FIRSAT ARACI

Kia Stonic

34 AZP 250

100

.45₺

40:35

Park et, kazan!

Bu fırsat aracını anlaşmalı otoparklara park edin ve indirim kazanın.

Bitir

9:41

Duration and Bonus

Drives can see total rent time.

App shows and offers discount for preferred parking areas for easy parking and also to make car accessible for next drivers.

Off-boarding

9:41

Car Photos

Last Checks

Car Photos

Driver Side

Front

Passenger Side

Back

You did not register any damage. If there is no damage, thanks for driving well and safe!

I want to register a car damage

Take Photos

Car Photos

To ensure the safety of car, we needed photos.

Thinking perspective of the user, they can take consecutive photos starting from driver side and rotating around the car.

Car Cards

After submitting photos, users are good to go.

However with a short disclaimer, we are reminding them to submit car damage, optionally.

9:41

Car Photos

Last Checks

I parked car carefully

I left no trash in the car

I checked any damage

I took my belongings

I agree that I parked the car safely and cleanly to a available parking lot.

If any damage or problem would be found, you may be charged for extra for the damage. You can find more details here.

Finish Journey

Last Check

Everything is fine in a few steps.

Last checkbox to finalize the journey.

One Page Reminder

User needs to check these points.

We made cards with short descriptions that can be quickly scanned and approved.

FINAL DESIGNS

Registration

9:41

Take License Photo

Driver Information

Driver License

Driver Information

Name

Surname

Identity Number

Driver License Number

Issue Date

Terms & Conditions

I agree that all information I provide is correct and I take full responsibility othervise.

Your information will not be shared with anyone outside of Getir or officials. You can see legal documents here.

Submit

Photos and Inputs

User takes photo of her driver license.

We Fill All Areas

By scanning all the information on the license, we fill all areas.

This reduces manual input numbers a lot.

Required Input

If there is an reading error during scanning process, we take all we can and as for manual input on that specific field.

9:41

Take License Photo

Driver Information

Driver License

Driver Information

Name

Erdem

Surname

Ulker

Identity Number

12312312345

Driver License Number

Issue Date

28.01.2014

Terms & Conditions

I agree that all information I provide is correct and I take full responsibility othervise.

Your information will not be shared with anyone outside of Getir or officials. You can see legal documents here.

Submit

Agreement

Within the same, single page we get user approval.

After submission, a fast info check on the background to check authenticity.

User is In!

Within seconds, user can get approval if everything looks good!

Renting & Driving

9:41

9:41

Kia Picanto

₺23 (15dk)

/dk

₺926

/gün

10dk

Otomatik

34%

7.7km

Sigorta

Kia Stonic

₺2,45

/dk

₺926

/gün

5 dk

Otomatik

75%

500 m

Sigorta

Renault Clio

₺23 (15dk)

/dk

₺926

/gün

5 dk

Otomatik

75%

500 m

Sigorta

Renault Megane

₺2,45

/dk

₺926

/gün

5 dk

Otomatik

75%

500 m

Sigorta

Filters and Layers

On the map, users can track relevant items like

  • Cars

  • Gas stations

  • and Parking lots

Car Cards

Users can swipe between cards or use car pins to select a car.

Clicking on the card will provide more details about it.

FIRSAT ARACI

Kia Stonic

34 AZP 250

100

.45₺

40:35

Park et, kazan!

Bu fırsat aracını anlaşmalı otoparklara park edin ve indirim kazanın.

Bitir

9:41

Duration and Bonus

Drives can see total rent time.

App shows and offers discount for preferred parking areas for easy parking and also to make car accessible for next drivers.

Off-boarding

9:41

Car Photos

Last Checks

Car Photos

Driver Side

Front

Passenger Side

Back

You did not register any damage. If there is no damage, thanks for driving well and safe!

I want to register a car damage

Take Photos

Car Photos

To ensure the safety of car, we needed photos.

Thinking perspective of the user, they can take consecutive photos starting from driver side and rotating around the car.

Car Cards

After submitting photos, users are good to go.

However with a short disclaimer, we are reminding them to submit car damage, optionally.

9:41

Car Photos

Last Checks

I parked car carefully

I left no trash in the car

I checked any damage

I took my belongings

I agree that I parked the car safely and cleanly to a available parking lot.

If any damage or problem would be found, you may be charged for extra for the damage. You can find more details here.

Finish Journey

Last Check

Everything is fine in a few steps.

Last checkbox to finalize the journey.

One Page Reminder

User needs to check these points.

We made cards with short descriptions that can be quickly scanned and approved.

FINAL DESIGNS

Registration

9:41

Take License Photo

Driver Information

Driver License

Driver Information

Name

Surname

Identity Number

Driver License Number

Issue Date

Terms & Conditions

I agree that all information I provide is correct and I take full responsibility othervise.

Your information will not be shared with anyone outside of Getir or officials. You can see legal documents here.

Submit

Photos and Inputs

User takes photo of her driver license.

We Fill All Areas

By scanning all the information on the license, we fill all areas.

This reduces manual input numbers a lot.

Required Input

If there is an reading error during scanning process, we take all we can and as for manual input on that specific field.

9:41

Take License Photo

Driver Information

Driver License

Driver Information

Name

Erdem

Surname

Ulker

Identity Number

12312312345

Driver License Number

Issue Date

28.01.2014

Terms & Conditions

I agree that all information I provide is correct and I take full responsibility othervise.

Your information will not be shared with anyone outside of Getir or officials. You can see legal documents here.

Submit

Agreement

Within the same, single page we get user approval.

After submission, a fast info check on the background to check authenticity.

User is In!

Within seconds, user can get approval if everything looks good!

Renting & Driving

9:41

9:41

Kia Picanto

₺23 (15dk)

/dk

₺926

/gün

10dk

Otomatik

34%

7.7km

Sigorta

Kia Stonic

₺2,45

/dk

₺926

/gün

5 dk

Otomatik

75%

500 m

Sigorta

Renault Clio

₺23 (15dk)

/dk

₺926

/gün

5 dk

Otomatik

75%

500 m

Sigorta

Renault Megane

₺2,45

/dk

₺926

/gün

5 dk

Otomatik

75%

500 m

Sigorta

Filters and Layers

On the map, users can track relevant items like

  • Cars

  • Gas stations

  • and Parking lots

Car Cards

Users can swipe between cards or use car pins to select a car.

Clicking on the card will provide more details about it.

FIRSAT ARACI

Kia Stonic

34 AZP 250

100

.45₺

40:35

Park et, kazan!

Bu fırsat aracını anlaşmalı otoparklara park edin ve indirim kazanın.

Bitir

9:41

Duration and Bonus

Drives can see total rent time.

App shows and offers discount for preferred parking areas for easy parking and also to make car accessible for next drivers.

Off-boarding

9:41

Car Photos

Last Checks

Car Photos

Driver Side

Front

Passenger Side

Back

You did not register any damage. If there is no damage, thanks for driving well and safe!

I want to register a car damage

Take Photos

Car Photos

To ensure the safety of car, we needed photos.

Thinking perspective of the user, they can take consecutive photos starting from driver side and rotating around the car.

Car Cards

After submitting photos, users are good to go.

However with a short disclaimer, we are reminding them to submit car damage, optionally.

9:41

Car Photos

Last Checks

I parked car carefully

I left no trash in the car

I checked any damage

I took my belongings

I agree that I parked the car safely and cleanly to a available parking lot.

If any damage or problem would be found, you may be charged for extra for the damage. You can find more details here.

Finish Journey

Last Check

Everything is fine in a few steps.

Last checkbox to finalize the journey.

One Page Reminder

User needs to check these points.

We made cards with short descriptions that can be quickly scanned and approved.

Erdem Ülker

Senior Product Designer based in İstanbul, Turkey

Erdem Ülker

Senior Product Designer based in İstanbul, Turkey

Erdem Ülker

Senior Product Designer based in İstanbul, Turkey