Insider is a B2B SaaS company that helps enterprise marketers connect customer data across channels and systems, predict their future behavior with an AI intent engine, and orchestrate individualized experiences to customers.

We recently designed a simple and customizable iOS Live Activity to help our partner companies reach their customers in a more engaging and effective way.

Challenge

The iOS Live Activity feature is a great way to deliver continuous messages to end-users, but it can be difficult to develop and manage. Additionally, many companies are not aware of the potential benefits of this feature.

Solution

We addressed these challenges by designing a simple and customizable iOS Live Activity that was easy to use and manage. We also conducted research with our partner companies to understand their potential use cases for iOS Live Activities. This feedback helped us to ensure that the feature was designed to meet their specific needs.

The final designs were well-received by our partner companies, and we are confident that this feature will be a valuable tool for them.